Crossing over

CALLING PRADA
Prada will launch the first completely touch-screen phone at the end of February, in association with phone company LG. The Prada Phone comes in glossy black and is a mere 12mm thick. "The two companies worked together to develop one of the most beautifully stylish handsets the market has ever seen," said LG president and ceo Scott Ahn. As well as looking like it just stepped off a catwalk, the phone is full of the latest technology - it includes a video player, high quality camera and MP3 Player. "We were looking at a breakthrough in design," said president and ceo of Prada, Patrizio Bertelli. "We are not branding an existing product, rather Miuccia and I have been working with LG to give this new phone a very strong character and unique style."


From car design to kitchens...it's only a natural progression of course. More and more, designers are being called apon to cross over and breath new life into what may have been considered design specialties. What better way to approach a design process than with a different background, and/or view point? Move over Phil and Karim, Armani, Prada, BMW and Porsche are taking over, pushing full speed ahead! Here are some examples of well known design companies turning over a new leaf.

“A new kitchen especially designed for men – Miele exclusive supplier of appliances - Poggenpohl presents first Porsche Design kitchen - Herford/Stuttgart. Porsche Design Group and Poggenpohl Möbelwerke GmbH present their first co-designed kitchen P’7340. The kitchen is distinguished for its innovative framework, purist styling and high-quality materials. Kitchen appliances maker Miele & Cie. KG will be the exclusive supplier of all fitted electric appliances.”

The third line designed by BMW DesignworksUSA, the new Odea super automatic espresso coffee machines feature Saeco's innovative technology including the Giro interface, ceramic grinder, Saeco OptiDose and Touch Lift drip tray. Like all Saeco machines, the Odea line is easy to customize ensuring the perfect cup of coffee, ground fresh from whole bean, each time you brew. Modern in both form and function, the Odea machines are a perfect fit in any kitchen.

Designed by Giorgio Armani and realized by Samsung Electronics, the Giorgio Armani-Samsung Mobile phone will meet the needs of those who aspire to own a technologically advanced and beautifully designed telephone with which to communicate and complete their lifestyle.